FRONT END DEVELOPER & WEB DESIGNER

I am an experienced, ambitious, and results-oriented Senior Front-End Developer & Web Designer with over 14 years of professional experience in the IT industry, specializing in designing, developing, and optimizing modern web applications, eCommerce platforms, and digital customer experiences.

Currently working with Alshaya Group in Dubai, I play a key role in delivering high-quality digital solutions across some of the world’s most recognized retail and lifestyle brands. My expertise spans front-end development, responsive web design, UI/UX implementation, website performance optimization, accessibility, and the development of scalable, user-centric web applications.

Over the years, I have successfully contributed to the design, enhancement, and managing of websites and mobile applications for leading global brands within the Alshaya portfolio, including H&M, COS, Bath & Body Works, Victoria’s Secret, American Eagle, Foot Locker, Charlotte Tilbury, Ulta Beauty, New Balance, Mothercare, MUJI, Harvey Nichols, and PRIMARK. Through these projects, I have gained extensive experience in eCommerce ecosystems, omnichannel retail solutions, customer-focused digital experiences, and high-traffic enterprise platforms.

My ability to bridge the gap between design and technology enables me to create visually compelling, responsive, and performance-driven digital products that align with business objectives while delivering exceptional user experiences. I am passionate about leveraging modern web technologies, industry best practices, and innovative design approaches to build solutions that drive customer engagement, conversion, and business growth.

Throughout my career, I have collaborated closely with cross-functional teams, business stakeholders, product owners, designers, and developers to deliver complex projects from concept and design through development, testing, deployment, and post-launch optimization. Known for my strong problem-solving skills, attention to detail, and commitment to excellence, I consistently strive to exceed expectations and contribute to organizational success.

As a continuous learner and technology enthusiast, I stay up to date with emerging trends and evolving web technologies, ensuring that the solutions I deliver remain modern, scalable, and future-ready.

User Interface Design

Specialized in UI/UX Design, Information Architecture, and Front-End Development for web and mobile applications. Experienced in designing and developing corporate, business, eCommerce, consumer, and non-profit websites, along with branding, digital marketing, and social media creatives. Proficient in Adobe Creative Suite (Adobe XD, Photoshop, Illustrator), Figma, and wireframing/prototyping tools, with a strong focus on creating user-centric, visually appealing, and high-performing digital experiences.

Front End Development

• Expert in PSD/Figma/XD to HTML conversion with pixel-perfect, responsive implementation.
• Experienced in creating custom HTML email templates and Mailchimp email campaigns.
• Strong WordPress expertise, including Elementor, Divi, WPBakery, Visual Composer, and WooCommerce.
• Extensive hands-on experience with HTML5, CSS3, JavaScript, jQuery, Bootstrap, and responsive web development.
• Proficient in web hosting, server management, website deployment, and performance optimization.
• Experienced in developing LTR and RTL multilingual websites for global audiences.
• Skilled in delivering corporate, business, eCommerce, and enterprise-level web solutions with a strong focus on usability, accessibility, and performance.

Experience